Apple captured the online media store when it launched iTunes; the breadth of the content available on iTunes is unmatched. Google Play is the toughest competitor of Apple when it comes to selling digital content likeApple captured the online media store when it launched iTunes; the breadth of the content available on iTunes is unmatched. Google Play is the toughest competitor of Apple when it comes to selling digital content like tunes, games, videos and other content. tunes, games, videos and other content.

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