Nintendo has, once again, stated that consumers can only experience its franchises on its systems. In an interview with GamesBeat, Scott Moffitt, executive vice president of sales and marketing at Nintendo of America, said, “‘Content is king’ has never been more true. The only way to experience our franchises is going to be on the Wii U.”

Moffitt also said that while Sony and Microsoft may compete to attract core gamers toward their platforms, Nintendo aims to grab everyone’s attention, including avid gamers, children, adults and families. “While Microsoft and Sony may compete for the hearts and minds of core gamers, our fans will appreciate the breadth of content that we’ve got, which has universal appeal,” explained Moffitt.

“Innovation is what Nintendo stands for,” added Moffit. “We’re proving that with a fresh new, re-imagined array of games we’re bringing to market this year.”