Flipboard has been under some pressure recently, based on complaints from publishers like Talking Points Memo that the company’s magazine-style aggregation app uses their content but doesn’t provide them with enough of a return. But those concerns don’t seem to have stopped others from adopting the platform: according to AdWeek magazine, Time Inc. has signed a deal with Flipboard to add its titles to the service, starting with People magazine and InStyle.

A Time Inc. spokesperson told AdWeek that with 90 million users, Flipboard now has the scale to be an attractive platform, and also offers the opportunity to reach a younger and/or more mobile audience than Time currently reaches. Less than 10 percent of Time’s web audience uses an iPad, the company said, and People was the most searched for media brand on Flipboard.

“Their audience has grown exponentially, so they actually have scale,” said Fran Hauser, president…