Intel’s (s INTC) new CEO Brian Krzanich has made up his mind and decided that he doesn’t want to disrupt the TV business, according to a report from Reuters. Krzanich is set to lay out Intel’s plans for 2014 at the company’s annual investor event Thursday, but Intel’s planned OnCue TV service won’t be part of that presentation, the news agency is reporting.

OnCue was developed by a separate unit called Intel Media. Intel originally intended to launch OnCue by the end of this year, and the plan was to offer consumers a TV subscription service that would stream live TV feeds as well as an extended catch-up offering over the internet. Intel wanted to make OnCue available through its own set-top box as well as apps for mobile devices and PCs.

But while the project was championed by Intel’s former CEO Paul Otellini, Krzanich was much more…