When it comes to the media — both traditional and digital — Facebook (s fb) is like a sleeping elephant: every time it shifts position even a little, someone is in danger. That’s why there has been so much attention paid to the social network’s latest changes to its newsfeed algorithms, which were announced last week in a blog post. Although the company says it isn’t out to get anyone, the reality is that some sites will thrive and others will watch their traffic shrivel, as the massive attention stream that is Facebook gets re-routed.

In a recent interview with Peter Kafka of All Things Digital, the guy who runs the News Feed — product manager Lars Backstrom — said Facebook didn’t have any specific targets in mind, but is simply trying to surface the best and most interesting content for its users. In other words, just a few tweaks…