Amazon’s(s amzn) new Kindle Fire HDX 8.9 is definitely a slick device that competes well at $379 compared to Apple’s(s aapl) $499 iPad Air. It, and the Kindle Fire tablets that came before, are better suited to a specific type of tablet user though.

For example, I ordered the original Kindle Fire two years ago, only to find it really didn’t meet all of my needs. Instead of returning the tablet, however, my wife scoffed it up. For the past several weeks, I’ve used a review unit of the latest Amazon Kindle Fire HDX 8.9 and ironically a similar situation arose: I have no interest in buying one but my wife ordered her own after using it for 15 minutes.

Different needs dictate different tablets

So what’s the difference between us, aside from her having good looks? She’s more than satisfied with the experience that Amazon provides, while I…