The Associated Press says that the holiday season will be key for Nintendo’s Wii U as it battles against the PlayStation 4 and Xbox One. The news association contacted Steve Boxer, a game reviewer for The Guardian and an avid gamer who said “If I was Nintendo, I would be thinking very hard about some means of damage limitation.”. On the latest Super Mario 3D World game, Boxer said it is a “very good game with classic Mario-type platform game action, but it doesn’t feel like it’s something new and fresh.” Other Japanese analysts have also give their input, which you can read below.

Eiji Sato, analyst at Toyo Securities, said Nintendo needs “killer content” for the Wii U to turn around its business after a weak lineup of game titles added to its woes. That has caught the company in a vicious cycle because developers are reluctant to create games for a…