AT&T’s(s t) sponsored data announcement will generate outrage in many circles as net neutrality fans and those worried about the next generation of startups cry foul over Ma Bell’s plans to let companies pay to let certain content bypass AT&T’s data caps. But depending on what AT&T charges and how competitive you think the wireless market is, I can’t work myself into a froth just yet.

Instead, based on the implementation, I see an evolution of the internet on the mobile side that makes sense given the limitations of spectrum and the demand for mobile content. As people gave up their unlimited data plans a few years back (because carriers would have made their lives miserable otherwise), the wireless operators now have the perfect stick to beat both the end consumer and the content companies into participating in a double-sided market. One where the consumer and the content provider both…