Netflix bets big on 4K, may end support for 3D

Gigaom

Netflix (S NFLX) wants to become one of the major suppliers of 4K Ultra HD content in the coming months, and the company struck partnerships with Sony, (S SNE) LG, Vizio and Samsung to make that happen.

Netflix showed off 4K video streaming with a trailer for the second season of House of Cards, which has been shot in the Ultra HD video format and will be available to devices supporting that format when the new season debuts in February. In fact, the trailer is already streaming in 4K on Netflix today – but there are no devices supporting playback available to consumers yet.

That is poised to change due to the partnership with the aforementioned TV manufacturers. They will all add hardware H.265 HEVC video decoding capabilities to their new TV sets, many of which should be available in the next few months. Netflix will also announce additional 4K…

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