Yahoo buys Aviate, focuses on context and content on mobiles

Gigaom

The reinvention of Yahoo continues and it’s all about surfacing content on mobiles. The comany announced several app and digital initiatives Tuesday at CES including the purchase of Aviate, a contextual-based mobile app. Yahoo is also creating digital magazines and aims to help information overload through a new Yahoo News Digest app for mobiles.

Aviate Yahoo

Yahoo CEO Marissa Mayer introduced the initiatives with a clear emphasis on mobiles. All of the most-used mobile activities — think mail, video, photos, news and weather — are NOW the pillars of Yahoo. Of course, there’s the potential for information overload, so Yahoo is introducing a new Yahoo News Digest application.

The app provides a news summary twice a day: morning and evening. Content comes from various sources and is powered by Summly, which Yahoo purchased last year. In addition to the news, readers can see related “atoms”: videos, infographics, relevant Tweets…

Ver o post original 220 mais palavras