API-management specialist Apigee has acquired InsightsOne, a predictive analytics startup that launched in 2012 and was founded by former Yahoo data executives Waqar Hasan and Jagdish Chand.

Apigee has been one of the companies pushing the importance of APIs as a way to connect applications and data in a digital, app-focused economy, and has added a couple of analytics features over the years to help customers measure their API usage. The goal with the InsightsOne acquisition, CEO Chet Kapoor said in an interview this week, is to help customers connect their API data with other enterprise data and help them make actionable predictions about their businesses. InsightsOne Co-founder Hasan calls it moving from “automated interaction” to “intelligent interaction.”

Hasan said his company did work with insurance provider Independent Blue Cross to help identify a month early which customers were going to be upset, so it could proactively reach out to…