More than 9 in 10 consumers surveyed are likely to add smart products to their home or lifestyle with one key stipulation: They have to work on the existing in-home Wi-Fi network. The data comes from the Wi-Fi Alliance, which released the results on Tuesday at CES from a sample of 1,000 smartphone and tablet users.
Here’s the money quote along with a graphic of the survey highlights:
“Ninety-one percent of consumers are more likely to purchase smart products if they are able to synchronize everything with their existing Wi-Fi network. More than half of respondents already have Wi-Fi enabled household items such as appliances, thermostats or lighting systems.”
Obviously, the Wi-Fi Alliance has a very vested interest in seeing Wi-Fi continue to be a ubiquitous network in homes, stores and other venues. Yet the results don’t surprise me as we’ve been discussing this very topic on our Internet of…
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