AT&T(s t) new Sponsored Data program has already become highly controversial even though it has yet to exempt the first megabyte of content from subscribers’ data plans. Sponsored data means internet companies can pay for their customers’ data charges when they’re consuming their content, and the ultimate danger of such a model is that companies that can afford to pay your data bills would dominate the mobile internet.

AT&T, however, has dismissed such a scenario. It maintains that Sponsored Data would produce services and billing models that would only benefit consumers, such as allowing enterprises to pay for their employees work-related data consumption or advertisers to show their ads without eating up consumers’ data plans. I got the opportunity to look into one of those models last week when I sat down with Susie Kim Riley, Aquto CEO and founder. Aquto is a mobile advertising and marketing startup that…