Intel(s intc) which parlayed the hell out of the “Intel Inside” sticker in the PC world, aims to replicate that branding success in cloud. As of Tuesday, 16 cloud providers can plaster the less-succinct “Powered by Intel Cloud Technology” logo on their web pages. They will join public cloud kingpin Amazon Web Services(s amzn) which has labeled its Xeon-based instances this way since September.

Note: the AWS C3 instances that sold out shortly after launch were Intel Sandy Bridge-backed instances that were part of this program, said Raejeanne Skillern, director of cloud marketing for Intel(s intc).

The other participants in the program now include Virtustream, Rackspace(s rax) and CenturyLink-Savvis(s ctl) in the U.S.; Canopy in the U.K; Cloud4com in the Czech Republic; CloudWatt and OVH in France, Korea Telecom or KT, and a few others. Together all those players are expected to account for more than $3.5 billion in cloud…