Oral-B, the ubiquitous name in dental care, is launching what it calls the first connected toothbrush. While Oral-B is bringing some added functionality to the table, I actually tried a connected toothbrush about a year ago from a startup called Beam Technologies and at CES a French firm called Kolibree showed off its own connected toothbrush. So it’s far from the first.

Oral-B says that the brush has a Bluetooth radio and will send your brushing data to you via an iOS (s AAPL) or Android (s GOOG) app, but it will also accept programming so you (or your dentist) can tell the brush where you want to spend the most time. The app also will show you news and weather or whatever while you are brushing, making those two minutes fly by. This would be so much cooler if the brush played the information while you brushed — the…