This year’s Gigaom Structure Data conference is bringing more case studies and end users to the stage than ever before. The focus has shifted from defining big data to discovering how big data can help make better products and bigger profits. That’s why this year’s speakers include Ford, McLaren, Watson Solutions, the FTC, MetLife, GUESS, Google Ideas and more. We hope to see you in New York City.

Three firsts for Gigaom

1. The inaugural Big Data Trivia Night. Produced by the Gigaom editorial team and hosted in downtown NYC with prizes for the top experts in big data, it’s a night out you don’t want to miss. Beer, brain twisters and some free loot (iPad minis) — all thanks to New Relic. Check it out!

2. The inaugural Data Lab track. Gigaom is leading a workshop series called “Data Lab” with speakers from DataHero, Krossover, The Echo Nest…