Brands want to create compelling content: posts shared on social platforms that capture the cultural zeitgeist and aim to keep a brand relevant. But cutting through the noise is not an easy task. These real-world practitioners will tell you how the best brands are making it work at Ad Age’s Digital Conference. Save 10 percent with code GIGAOM.

Gary Vaynerchuk, CEO and founder, VaynerMedia
Gary Vaynerchuk wears many hats — entrepreneur, author and investor — but he spends the bulk of his time running VaynerMedia, a stealth agency that works with major brands on developing these micro-content strategies, and developing the new standards for storytelling in a world of gifs, Vines and ephemeral photo sharing.

Anna Russell, general manager of Brand Marketing, Audi of America; and Aaron Shapiro, CEO, Huge
This client-agency duo made their mark during the 2014 Super Bowl, launching a first-of-its-kind Snapchat campaign. Now they’re focused…