Facebook(s fb) has published a research paper explaining a project called DeepFace that’s almost as good at putting names to faces as humans are. In fact, it might be better. The company claims its system, which is built using deep neural network, or deep learning, techniques, performed with 97.25 percent accuracy on a dataset commonly used to measure the effectiveness of facial recognition systems.

MIT Technology Review first reported on the DeepFace paper, which Facebook researchers are presenting at the IEEE Conference on Computer Vision and Pattern Recognition in June.

Deep learning is currently an area of investment for a number of web companies ranging from Pinterest to Netflix(s nflx), although Facebook and Google(s goog) have probably made the biggest news with their high-profile hires and acquisitions. It’s such a hot field because deep learning techniques are proving very effective at recognizing objects within images and analyzing…