Parents of preschoolers, get your credit cards ready: Sesame Workshop launched a new subscription video service called Sesame Go Tuesday that offers kids access to full-length, ad-free episodes of Sesame Street on the web as well as on mobile devices for $4 a month or $30 a year.

This isn’t the first time Sesame Workshop has been embraced digital distribution. Sesame Street clips are already available through the PBS Kids offering as well as on YouTube, (S GOOG) and kids can watch some full episodes on Netflix, (S NFLX) Hulu and elsewhere. Sesame Workshop SVP of Worldwide Media Distribution Scott Chambers told me that the non-profit likes to experiment with different platforms. “Our general approach to life is that we don’t build all of our experiences in one place,” he said.

Sesame Workshop was also one of the launch partners for YouTube’s paid subscription service. Chambers called paid YouTube channels…