Verizon gives its 4G monster a marketing consultant-approved name: XLTE

Gigaom

Verizon’s(s vz) new doublewide LTE network has been going live around the country for the last seven months, but except for one interview granted to Gigaom, Verizon has been very quiet about the particulars. But that’s set to change. Verizon has given the new network a name, XLTE, and is apparently set to begin a new marketing campaign touting its faster speeds and greater capacities.

A video that looks to be a commercial for Verizon’s new XLTE network popped up on Vimeo today but was soon deleted, and then reappeared on YouTube(s goog). This comes after reports sprang up this week that Verizon would launch a new campaign highlighting its new network. Interestingly, the commercial doesn’t focus on speed but rather “space”. It claims Verizon will have more capacity on its networks, ensuring more customers get a faster and more consistent 4G connection.

That’s likely because Verizon’s new LTE network — built…

Ver o post original 298 mais palavras