Enterprises and big brands are always looking for better ways to get their content featured, shared, and visible. In this presentation, which was presented at WordCamp Switzerland earlier this month by WordPress.com VIP Global Services Manager Sara Rosso, we examine some of the latest trends related to enterprise content and how any site can take advantage of the experimentation happening on big volume and innovative publishers using WordPress.

The presentation is broken down in sections which focus on longform, newsletters, microsites/corporate sites, social media, multi-source & interactive content, and comments.

Longform: Automattic (makers of WordPress.com & WordPress.com VIP) recently acquired Longreads, a content curation and discovery site which features articles longer than 1,500 words. The site lets you search for longreads based on subject or reading length, and the number of sites which are featuring longer content has doubled (to more than 3,000 domains).

“The best…