Sony (S SNE) announced a new $99 gadget at the E3 Expo in Los Angeles Monday that could play an interesting role in the company’s plans to offer its own pay TV service.

The new PlayStation TV, which will be available in the U.S> and Europe this fall, is primarily touted as a slimmed-down game console, capable of playing videos games from the company’s upcoming Sony Now cloud gaming service as well as pair with a PlayStation 4 to play PS4 games via remote play — a feature that was first introduced with the portable PlayStation Vita.

However, Sony Computer Entertainment America President and CEO Shawn Layden also mentioned during the company’s E3 keynote that the PlayStation TV “will give you access to video and music streaming services.” Asked about further details, a Sony spokesperson sent me the following statement:

“PlayStation TV in the United States will support TV…