In an ongoing effort to declutter its News Feed, Facebook (s fb) announced Monday that it has updated its algorithms to better rank and surface videos. The new system will help those who watch lots of video on Facebook receive more relevant content higher up in their feed, while allowing those annoyed by the videos to see fewer videos over time.

Facebook has taken a particular interest in video since it launched its own native Premium Video Ads earlier this year, and more videos have been appearing in the News Feed as a result. That tactic seems to be paying off: according to the company, twice as many people watch video on Facebook today as they did six months ago.

The biggest change is that Facebook will now track how long a user watches a specific video, adding it other factors such as likes, comments and shares. Those who regularly skip videos…