Shigeru Miyamoto has revealed that he thinks a Nintendo genre is needed. Speaking to the LA Times, the legendary designer said that the company mainly focuses on creating entertaining products – rather than dedicating most efforts in trying to develop something that would be perceived as “cool.”

“Nintendo isn’t one simple element of an overall gaming industry,” said Miyamoto. “I really think there needs to be a Nintendo genre, that’s almost its own entity.”

“It’s not that I don’t like serious stories or that I couldn’t make one, but currently in the video game industry you see a lot of game designers who are working really hard to make their games seem really cool,” he added. “For a lot of us at Nintendo, it’s difficult to decide what cool is. In fact, it’s a lot easier for us to laugh at ourselves. It’s almost as if we’re performers. Our…