Poll: Do car companies charging annual CarPlay subscription harm their brand image?


BMW made a controversial move last year, implementing an annual CarPlay subscription. Instead of a one-off option payment of $300, it made CarPlay a free option in the first year, but then charged $80/year to keep it active. It’s now reported that a second car manufacturer may be following BMW’s example …

https://9to5mac.com/2019/05/08/annual-subscription-for-carplay/