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Apple has released an update for recent versions of its OS X operating system, in order to patch the so-called Shellshock bug. The flaw in the bash shell, which Unix-based systems like OS X and Linux use, is severe and could allow attackers to steal information or take over victims’ systems, though Apple already said its users would only be vulnerable if they “configure advanced Unix services.” According to Ars Technica, the upcoming OS X Yosemite version will include the patch by default. The patch issued late Monday is intended for the following versions: Lion v10.7.5, Lion Server v10.7.5, Mountain Lion v10.8.5, and Mavericks v10.9.5.

Marketing agencies, and the brands who use them, now have another distribution option to choose from: Atlas has relaunched its ad server, which serves up display ads on websites and mobile apps. Now, it’s powered by Facebook’s user gender, location, and age information. The buzzword-laden post announcing the news calls it “people-based marketing.”

What that really means is that users will see ads targeted at them based on their official Facebook profile information, instead of from user-profile deductions drawn from a history of all the websites they’ve visited. For example: A 55-year-old man in Kentucky who just happens to really like Jezebel and the SFist will see ads meant for 55-year-old Midwestern men when he peruses the web, instead of ads meant for 16-year-old girls from the Bay Area. Or at least, he’ll see the Midwestern ads when said ad has been served by Facebook’s Atlas ad server, instead of, say, Google’s DoubleClick.

BuzzFeed recently ran a post on what it called the New York Times‘ “Twitter graveyard,” which turned out to be a list of accounts set up by the newspaper’s editorial staff that are either dormant or unused, including some that still have the default egg avatar given to Twitter newbies. But does that mean some staffers just haven’t taken to a particular platform, or does it mean the paper’s writers and editors aren’t doing enough to engage with readers?

That was the underlying question behind a discussion I had with a number of senior NYT staffers on Monday — including the paper’s deputy digital editor and co-author of the recent internal “innovation report” — after one (a senior member of the paper’s development team, Jacob Harris) referred to the BuzzFeed piece somewhat dismissively, implying that using Twitter accounts as a proxy for whether journalists are doing their jobs is…

If reports of poor battery life have held you back from buying the Moto 360, you might want to check out this Reddit thread found by Android Police.

A number of people who own Motorola’s smartwatch are reporting a noticeable boost in how long the watch lasts on a single charge. The run time will surely vary based on how each user has their Moto 360 configured — how many apps can send notifications, for example — but the general trend of comments is that battery life is much better than it was out of the box.

[company]Motorola[/company] pushed a software update last week that may be responsible for the change, although the release notes don’t mention battery life improvements. Regardless, the longer run time seems to be there based on comments such as this sampling:

• I took it off the charger at 10am today. Used it all day…