Wii U Is Apparently ‘Struggling Mightily’

My Nintendo News

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Cowen & Company analyst Doug Creutz says that the Wii U is “struggling mightily” to gain traction. Creutz is convinced that Nintendo will introduce what he says is a badly needed price cut during E3. Creutz does think that a price cut and strong key franchises could turn things around for the troubled console, but says that Nintendo’s window for igniting interest in Wii U is closing rapidly due to the forthcoming consoles from Microsoft and Sony.

“After seven months on the market, Nintendo’s Wii U is struggling mightily. We note that the company has essentially abandoned the field to Microsoft and Sony at this year’s E3 as Nintendo will not be holding a press conference.”

“However, we do think there is a decent chance that Nintendo could announce a price cut for the Wii U at E3 in an effort to bring attention to the console and boost sales. We…

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