We already know that investors are demanding Nintendo to jump onboard the smartphone and tablet bandwagon, but Reggie says that the company is currently thinking about how to leverage popular mobile platforms for marketing purposes. Reggie explained that Nintendo is mainly considering how they can give tablet and smartphone users little experiences which then drive them back to the Nintendo 3DS or Wii U.

“We’re constantly thinking about how to leverage mobile as a marketing vehicle. How do I give little tastes of content, little experiences that then drive the consumer back to my hardware environment?”

“That’s why we’re so focused on having content exclusive to our platform,” he said. “When the consumer wants to play Mario, Zelda, and Pokemon, they have to purchase our hardware to do so. And that preserves our overall financial model.”