The fashion and retail industries are taking a page from the technology world, making startups in that field some of the hottest properties around. Technology has made it possible for young brands to connect to their consumers, skip the middleman, and produce a quality product without massive overheads. Naturally, investors pay attention. These companies sport fantastic margins, can perfect market opportunities and have the ability to scale a brand online with as little money as possible.

The real challenge for these startups is finding a way to stand out among the thousands of brands that exist online today and making consumers care. It seems like an obvious issue, but today brings different challenges, and to succeed you have to apply technology in the right place.

The value fashion startups are selling is the product – beautifully designed men’s apparel, bras or high-fashion gowns. They’re not selling technology, yet technology…