Streaming device maker Roku is considering an IPO this year, according to a Bloomberg report. The company apparently hasn’t selected a lead banker for the offering yet, and Bloomberg quoted unidentified sources with knowledge of the matter saying that the company hasn’t made a final decision on a public offering yet.

Roku is best known for its streaming boxes, which the company sells for as little as $50, and which directly compete with Apple’s (S GOOG) Apple TV as well as with Google’s (S GOOG) Chromecast. The company recently expanded its offering by striking partnerships with Hisense and TCL. Both companies are set to introduce TV sets with Roku’s smart TV platform in the coming months.

Roku said in early January that it was “just shy of 8 million Roku players sold in America.” The company also sells hardware in Canada and the U.K., where it struck a…