Bob Greenberg, founder and CEO of R/GA, dreamed up the opening titles for TED4 back in 1994, designing a delightful scroll of lines that playfully dance into the formation of the block letters of TED. Greenberg comes to TED2014 to tell us about a house. More specifically, his house.
“I grew up in Chicago, and I was very influenced by design and architecture, specifically the Bauhaus,” he says. “I also wanted to live in a glass house in the forest.”
The glass house, of course, is an icon—Mies Van Der Rohe built one, and so did Philip Johnson. In fact, the later is often quoted as saying, “Doing a house is so much harder than doing a skyscraper.”
As Greenberg and his wife set about to build their glass house in the woods, they were influenced by a temple in Japan, which separated its buildings by the seasons. The two…
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