Adidas’ miCoach smartwatch line might not be as well-known as Nike’s(s nke) Fuelband, but at least Adidas is still producing new hardware. On Wednesday, the company announced its latest wrist-based fitness tracker, the miCoach Fit Smart. It’s not strictly a smartwatch: it’s more like an old-school heart rate monitor with a bit of modern flair.

Unlike devices such as Android(s goog) Wear and the Fitbit, the Fit Smart isn’t supposed to be worn all day. It’s a pure fitness tracker with a 10-hour battery life: You put it on when you start working out, and you take it off afterwards, like a piece of gear. It measures heart rate, as well as a number of non-biometric metrics, such as calories burned, distance covered, and stride rate.

It connects to phones over a Bluetooth Low Energy connection through Adidas’ miCoach apps, which includes training plans and semi-personalized coaching. Adidas was mentioned as a Google…