Hisense and TCL get ready to ship their Roku TVs, suggested retail prices starting at $229

Gigaom

The first TVs powered by Roku are here — almost, anyway: TCL is making its Roku-powered TV sets available for preorder on amazon Tuesday, and Hisense will bring its Roku TVs to retailers at the end of September. Both companies first announced that they were working with Roku at CES in January, but now, they’re ready to share a lot more details, including the one that matters most: Roku TVs will be dirt-cheap, compared to smart TVs of other major manufacturers. The suggested retail price for TCL’s 32” TV is $229.

Hisense Director of Product Management Chris Porter wasn’t ready to reveal any pricing during a recent press briefing, in part because the Chinese TV maker is trying an unusual strategy with the release of its Roku TVs. Retailers won’t have any suggested retail pricing or minimum pricing requirements to adhere to, meaning that they’ll be able to sell the…

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