In which we ask Aaron Levie how Box can compete with giants and what’s up with the IPO

Gigaom

Most observers would say Box is in a tough spot.  Microsoft, Google and now Amazon have barged onto its turf of business-focused file sync, share and management. That’s got to be worrisome even if some of those services aren’t as slick as Box’s.

This week’s guest, [company]Box[/company] co-founder and CEO Aaron Levie, acknowledges the concern, but maintains that Box’s ability to work across operating systems, devices and applications, makes it more able to meet user requirements — what a concept — than the big platform guys that have other agendas — like locking users into using more of their stuff. The API economy makes it possible for  more focused and innovative companies to build products that integrate with other applications users want. We also ask what’s up with the Box IPO. (Hey, it’s our job.)

Box CEO Aaron Levie Box CEO Aaron Levie

Levie also cues up BoxWorks 2014 coming up in a few weeks starts…

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