Even as Google and Microsoft were chopping prices on their consumer-oriented file share and storage products, Dropbox held steady. CEO Drew Houston told conference attendees a few months back not to expect Dropbox to meet those cuts — the thinking being that customers would pay more for Dropbox’s vaunted ease of use etc. etc.

But things shifted today. Although Dropbox can still technically say it still hasn’t budged on pricing for Dropbox Pro, it’s just upped the base limit to 1 terabyte of storage, from 100 GB  for that $9.99 per month you were paying. That effectively matches Google Drive pricing which is also $9.99 per month for 1 TB. Users can get 200GB worth of  storage with Microsoft’s consumer-focused OneDrive for $3.99  per month.

Dropbox also added some perks including the ability to share password-protected links or links that expire after a pre-set date. Dropbox Pro users can now also wipe their data from…