Given 7-Eleven participated in digital loyalty startup Belly’s most recent $12 million funding round, you would figure the convenience store giant was bound to start installing Belly’s iPad rewards terminals in retail locations around the country. Well, that roll-out begins began this month, and by the end of this year 2,600 7-Eleven stores in North America will start awarding points and handing out free cups of coffee and Slurpees to Belly’s growing user base.

Belly started out in Chicago as a rewards program for small businesses that didn’t have the resources to create their own amenity programs. Instead of joining a bunch of individual loyalty programs, customers just signed up for one, [company]Belly[/company], using its app to check into iPad terminals at any participating business. Each check-in accrues a certain number of points, which can be exchanged for goods or services determined by the retailer that awarded them, for instance…