The new bundled app feature in iOS 8 has potential beyond discounted games

Gigaom

Along with a host of new features in iOS 8 comes a subtle change that could profoundly affect the way iOS apps are sold and marketed. If you check out the App Store on your device, you’ll find a new section called “Bundles,” which gives developers the ability to offer multiple apps in one download.

So far, bundles on the App Store are being used to package several apps or games together at a discount, and all the bundles offered so far are for paid apps. For instance, topping the list is a bundle centered around Cut the Rope games, which offers users three different Cut the Rope apps for $3.99 — a savings from the $6.97 you’d pay if you purchased them separately. The most expensive bundle currently is from Square Enix and packages seven Final Fantasy ports into one purchase for about 30 percent savings off the $100 list…

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