Every year, it seems the end of Apple’s year, the final impression that it leaves on the tech world, is its fall event. The fall event shows how Apple adapts to changes in its business. It used to be the music Event, where it would show off the new iPods. Seems kind of quaint now, doesn’t it?
“How cute, a whole event dedicated to a single-use device to play your music.”
A few years ago, in addition to the music event, Apple moved its annual iPhone announcement from June to September. The music event became Here are the new iPads, and whatever else Apple feels like announcing. Tim Cook’s expression of thanks for the efforts of Apple’s employees from a stage in October tells me that Apple won’t be releasing major product updates for another 10–12 months.
If I’m going to buy something, I’ll have all the information I need.
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