My Nintendo News

Shelly Pearce, who is Nintendo’s UK Marketing and PR Director, has announced that she is leaving the firm after seventeen years to embark on a new career at Anki Europe. Pearce will be the Senior Marketing Director for the company which created Anki Drive, which is a car game with real cars and tracks controlled by smartphones. Simon Kemp, who is Nintendo UK general manager will oversee operations until a suitable replacement is found.

“Shelly has been a key part of the Nintendo family for nearly 18 years and we are very sorry to see her go,” said Kemp. “Both at a European, and then a UK level, Shelly has played a key part in our communications team and we’d like to thank her for her ongoing commitment and drive.  We wish Shelly every luck for the future.”

Anki chief marketing officer Craid Rechenmacher said: “Shelly’s extensive marketing experience with one of the great…

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