Apple wants to premiere Apple TV+ films in movie theaters weeks ahead of their streaming release — 9to5Mac

Apple wants to release Apple TV+ films first in movie theaters with a several-week exclusivity window according to the Wall Street Journal, before Apple’s originals would be offered on its online streaming service in the TV app. The strategic move is aimed to attract top Hollywood directors and producers who still like to see their…

via Apple wants to premiere Apple TV+ films in movie theaters weeks ahead of their streaming release — 9to5Mac