Gigaom

This is a simple idea but a nice one: a new British nonprofit called Snapdonate is giving charities a fairly straightforward way to take donations through a “magic lens” app that recognizes the charities’ logos.

It’s no surprise to see this come out of the U.K., where mobile payments are taking off and people are these days carrying less cash with them. As charities get a sixth of their donations in cash (according to Charities Aid Foundation and Payment Council stats cited by Snapdonate), this shift could make for reduced takings by fundraisers.

Users just take a shot of a charity’s logo and say how much they want to donate. The app works offline, which will help those whose heartstrings are tugged by a poster on a Tube train, for example. The app – available for Android now and iOS soon – is linked to the JustGiving fundraising platform (which…

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