Best Buy’s Website Goes Down on Black Friday

TIME

Best Buy’s website suffered a prolonged outage on Black Friday, as a concentrated spike in mobile traffic led the electronics retailer to it shut down temporarily.

The website is now working after being offline for about a hour on Black Friday morning. For a short period, a visit to the Best Buy website said: “We’re sorry. BestBuy.com is currently unavailable. Check back soon.”

Best Buy spokeswoman Amy von Walter said a spike in mobile traffic triggered issues led Best Buy to shut down the website “in order to take proactive measures to restore full performance.”

The short-term glitch comes at a critical time for the company as it aims to compete for more than $50 billion in sales that are generated for the Thanksgiving weekend. The holiday shopping season is highly competitive, especially for the Black Friday weekend when retailers like Best Buy aim to lure consumers with door buster…

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