If you’ve been to any one of a thousand different news websites, from CNN to US Weekly, you’ve probably seen a “suggested reading” or “recommended for you” section at the bottom with links to other sites — some of which are sponsored ads. In all likelihood, those links are powered by Outbrain, a New York-based company that is reportedly considering an IPO on the Nasdaq exchange that could value the business at about $1 billion, according to a report in the Wall Street Journal.
Quoting people “familiar with the matter,” the Journal reported earlier this week that Outbrain has filed a confidential prospectus with the Securities and Exchange Commission for an initial stock offering, and if approved it would go public early next year.
Outbrain, which currently has over 400 employees, was originally founded in Israel in 2006 by Yaron Galai, who sold a previous company called Quigo to…
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