Samsung picks up the team behind the Plair streaming stick


Samsung has snapped up another startup to bolster its multiscreen efforts: The company has acquired the team behind Plair, an Android-based streaming stick that at one point tried to take on Chromecast. Plair just announced the acquisition, which quietly happened earlier this year, on its website:

[blockquote person=”” attribution=””]”For almost 4 years we put our blood, sweat and tears into changing the way people watch TV. (…) As much as we enjoyed this journey, now it is time to move on to the next thing. Our team has decided to move to Samsung to help them build the future of multi-screen technology.”[/blockquote]

It seems like this was a typical acquihire, with Samsung being primarily interested in Plair’s team, and not the company’s technology. I’m hearing that a handful of engineers made its way to Samsung, but company president and CEO Saad Hussain seems to have moved on.

Plair was an…

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