Even though in-store retail transactions for Apple Pay are only available for two handsets and rolled out in the past two months, Apple’s digital wallet is building momentum quickly. The company told the New York Times that its Apple Pay service now works with bank cards accounting for 90 percent of all transactions by purchase volume in the U.S. as dozens more payment cards now work with the service.
To be clear: That doesn’t mean [company]Apple[/company] Pay is used for 9 out of 10 purchases. Instead, Apple Pay supports the cards that account for 9 of every 10 dollars spent. However, it shows a building of support and potential use that earlier competing digital wallet products — [company]Google[/company] Wallet and Softcard come to mind — still don’t enjoy.
While Apple’s latest figure doesn’t provide metrics on overall purchase volume using Apple Pay, some retailer-specific data does, according to the Times.
Whole Foods processed…
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