There is the famous story about Steve Jobs when he invented the iPod and everyone in the news and the rest of the tech industry scratched their head a little. MP3 players had been around for quite a while, what was so different about the iPod?
Of course, people argued many things were different, but one of the key aspects was how Jobs marketed and presented it:
“1,000 songs in your pocket”
When everyone else was saying “1GB storage on your MP3 player”, telling people about the product, Apple went ahead and made you a better person, that has 1000 songs in your pocket.
Our friends over at User Onboarding wrote an incredible post and graphic, showcasing how this framework looks on a higher level.
In particular, the image itself proved to be popular—understandably. It’s a great way to describe clever marketing that focuses on benefits rather than…
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