Meshfire hopes it can slay the social media beast with AI


Marketing’s war with social media rages on. In one corner, you have the Twitterverse—a temperamental beast that never sleeps, is always hungry, and changes shape on a minute-by-minute basis. In the other corner are community managers, marketers, and every possible noun you can affix to ‘social media’ (ninja, maven, expert, dilettante, etc.)

The two contenders meet in the middle every day, attempting to best each other. But excepting the occasional Oreo-Super-Bowl type of triumph, the latter group rarely wins. What could possibly defeat our robot overlords? Another robot, obviously.

Meshfire is Hootsuite meets HAL, a social media management platform that thinks it knows what’s best for you. Ember, its core intelligence, uses machine learning as its base and layers on the advice of human social media experts to recommend the best content for Twitter posts. It examines your network and then recommends who to connect with and what conversations to…

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