One of the big ideas for 2015 has actually been sneaking up on us the past few years. Mobile games will play an increasingly central role in a brand’s growth and development.
The mobile games market is expected to hit $25 billion in global revenues in 2014 and is projected to hit $30 billion in 2015, surpassing traditional console games as the largest game segment by revenues, according to market researcher Newzoo. Popular global brands pairing with mobile games is a large part of the equation.
Consider two phenomena that were watershed moments this year. One is Disney’s Frozen and the other is, yes, Kim Kardashian.
Whether you consider Kardashian a paragon or a punch line, her free-to-play mobile game, Kim Kardashian: Hollywood, is an example of a brand leveling up in terms of both reach and revenue.
Variety reports that Kim Kardashian: Hollywood:
- Generated $43.3 million in…
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